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Challenge 1: Mobility as a Service

MaaS Innovation Challenge

Congratulations to the following participants who have been successful in being selected to pilot their innovative MaaS solutions in a trial program as part of the MaaS Innovation Challenge.

Tranzer by Sydney-based data analytics consultancy Lynxx, is an app that allows you to plan, book and pay for all mobility options.

Whim by Helsinki-based Maas Global, covers all your journeys and provides a simple pay as you go option for travel and provides a subscription model.

Uber will be trialling new service offerings that link with the existing transport network.

Swiftfare Fleet is a local start-up that delivers a service to provide a booking platform and live vehicle tracking to transport operators (including regional and rural communities) to integrate easily with real-time apps and websites.

Skedgo is a Sydney-based start-up and a global leader as a MaaS enabler that will expand the number of transport options available for customers when planning their journeys.


More about the MaaS Innovation Challenge

Challenge Statement: How would you give customers optimal door-to-door mobility service options and seamless combinations for their situation, including the first and last mile? 

"Transport is a technology business." - Andrew Constance, Minister for Transport and Infrastructure


What is the Mobility as a Service (MaaS) Challenge?

Mobility as a Service, MaaS, is a dynamic, growing market with small and large players working together to give customers improved travel options that suit the individual needs and circumstances, not just on main transport routes.

The vision for Transport for NSW is to enable a vibrant, open mobility marketplace where providers compete to best meet community & customer needs with compelling alternatives to car ownership.


Why is MaaS needed?

  • Increasing population
  • Constrained capacity
  • Ability to meet future demand
  • Last mile connectivity
  • Full range of transit options
  • True multimodal including active transit includes active transport options such as walking or cycling


Information Session

An information session was held at the Sydney Startup Hub on 6 June 2018.

The recording of the information session and the presentation materials are now available.



Presentation materials

For all other enquiries regarding MaaS, please email

More On The Transport Digital Accelerator

Future Transport Technology Roadmap

Putting NSW at the forefront of using innovative technologies
to transform transport for our customers.

View Technology Roadmap 2021-2024